Communicating for Development
Experience in the Urban Environment
Paperback: 978 1 85339 542 0
Price: $31.95  

Publisher: Practical Action
November 2002 , 240 pp., 6 1/8" x 9 1/4"
Series: Urban Management Series
This book reflects current thinking on communicating knowledge to achieve development in the urban environment. The subject is vital as by the year 2050 it is estimated that most of the world's population will be urban, and a very high percentage will be poor.
"Communicating for Development" examines this topic from a variety of perspectives, offers critical analysis and new ideas in relation to communication methods and suggests ways of overcoming gaps and barriers in the communication process. It highlights the role of social networks as social capital, NGOs, Community Based Organizations (CBOs) local academics and governments as a link between researchers and communities, and different types of media suitable for the community's culture. It also shows how specific communication tools can best be used to transfer knowledge to communities located in different geographical contexts with different cultures.
Moreover, the book challenges traditional participatory methods, and proposes instead the application of new communication and knowledge management methods currently used in business management.

Table of Contents:
Foreword: Communicating development - Nick Hall

Preface: DDF's point of view in relation to knowledge transfer -Michael Mutter

Introduction: Catalina Gandelsonas.

PART 1: Theoretical Issues
1. Communicating Urban Research Knowledge in International Development Co-operation Tony Lloyd Jones.
2. Modelling demand in order to meet it: can the information and knowledge management systems of the urban poor be understood and strengthened? Lucky Lowe
3. The Hi-Tech Gift Economy Richard Barbrook.
4. The Role of Communication in Urban Communities Norma Madrid
5. Facilitating Information Dissemination and Exchange through Formal and Informal Networking Otto Ruskulis
6. Cultural Differences and Legibility Nabeel Hamdi with illustrations and captions by Ripin Kalra.
7. Communicating Desire Robert Brown.
8. The mechanics of the communication process Catalina Gandelsonas with diagrams by Bill Erickson
9. Improving Communication in Amazonia: Examining environmental imagery of Amazonian Indigenous life Kathleen Richardson
10. Making Differences: Cities, NGO’s and the Cultural Politics of Development Discourse Carl O’Coill.

PART 2: Case Studies
1. ‘Broadcast For Change’ – A ‘Hands On’ Approach to the Delivery of Empowering Information to a Global Audience Janet Boston.
2. National and regional internet-based research networks: Lessons from the UK and Central America Paul Jenkins & Harry Smith
3. Electronic Conferencing Mansoor Ali and Darren Saywell.
4. Putting over the Message: A programme in Pakistan to build capacity among industrialists for pollution abatement Rizwan Hameed & Jeremy Raemaekers
5. ‘Keeping Ideas Alive’: Communicating building for safety in Bangladesh Matthew Carter.& Iftekhar Ahmed
6. Communication in HIV/AIDS Prevention: with a Developmental Perspective-Case Study from Vietnam Toyoko Kodama & Minh Chau Lee
7. Knowledge Transfer in a Democratic Context Pachampet Sundaram.

Conclusions : Catalina Gandelsonas


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