This book was written at the request of many microfinance institutions that have been struggling with the sea-change currently underway in the industry, as it matures and moves towards a market-led basis.

Reaching the huge untapped market for microfinance entails building the capacity of financial institutions to innovate to meet the diverse and changing needs of a broad range of poor clients—in short a market-led approach. Market-led approaches present many problems
and challenges for microfinance professionals. Microfinance practitioners want to hear the views and experiences of the successes and failures of their peers as well as advise from experts. And this collection of interviews with leading microfinance practitioners and specialists discussing the challenges facing microfinance institutions as they attempt to become more market-oriented, competitive and sustainable makes it an important and much demanded contribution to the literature on microfinance.

Table of Contents:

Acknowledgements; Abbreviations and Acronyms; Acknowledgements; 1) Introduction: The Shift to Market-Led Microfinance; 2) Meeting: The Practitioners, Their Organizations and the Experts; 3) The Concept of Market-Led; 4) Knowing Your Market; 5) The Product Development Process; 6) Pricing and Costing; 7) Client Satisfaction; 8) Human Resource: Development and Management; 9) The Institution: Capacity, Structure, Governance; 10) The Environment; 11) Critical Issues; 12) Conclusion; About MicroSave.